We recently threw a launch event for the wheelAIR cooling backrest cushion for wheelchairs.
We thought: “What better way to get our brand new innovation out there with a bang than by throwing a dazzling launch event?!”
Here’s a summary of what happened.
Where was the event?
So at the start of September we delved into planning this soirée. We were lucky enough to hosted by our banking partners Santander, at their Corporate office. This overlooks the beautiful St Andrews Square in Edinburgh, at the very heart of Scotland. This was an apt location considering we had gathered to celebrate not just the wheelAIR market launch, but wider progress and innovation in Scottish accessibility.
We bought some prosecco and party food from M&S and we were off!! Top tip: make sure all party food you order is definitely ‘ready to eat.’ Half of the food we ordered required heating in the oven – oops!
Who came to the event?
We invited influential individuals from the healthcare industry to come and join us. Guests included mobility distributors, healthcare professionals, industry leaders, wheelchair athletes as well as wheelAIR investors.
Of course our brand ambassador, double Paralympian Michael Kerr was there and gave a fantastic talk on his personal experience with the wheelAIR.
Jay Anderson also joined us who has been a key individual in wheelAIR testing and development. She also stars alongside Michael in our product video!
Here is Corien with Michael and Jay at the event. →
Who else spoke at the event?
We were also delighted that fellow woman in business advocate Faith Simpson could join us! Faith is an-award winning accountant with strong links around Scotland. She delivered an insightful talk promoting the importance of women in business. She also introduced her to a fantastic contact at Insider Magazine who published a piece on our launch they day after!
Corien also presented the wheelAIR to the guests which was a great opportunity to answer questions about the design, features and benefits from many different angles.
We are elated to now be available to buy online and look forward to what the future holds. Thanks to everyone who came to celebrate the launch of wheelAIR with us!
If you are interested in covering our launch event then please download our launch and rebrand press pack.
